Thinking out loud on CPG execution
Practical frameworks for field sales teams — no dashboards, just action.
Active, At Risk, Inactive, Lost: A Simple Lifecycle for Retail Accounts
Most CPG teams can tell you their total door count. Almost none can tell you how many of those doors actually ordered in the last 30 days. That gap is where revenue quietly leaks — and here's the four-stage framework that fixes it.
The 3-Question Framework for Deciding What to Fix First in Your Retail Data
Most teams don't have a bad data problem — they have a triage problem. Almost every retail execution issue collapses into one of three buckets: coverage, activation, or velocity. Run them in order and stop at the first one that's broken.
How to Turn Your Best-Performing Doors Into a Repeatable Playbook
Every chain you sell into has doors quietly outperforming the rest by 3x, 5x, sometimes 10x. Most brands treat that variance as luck instead of data. It's not luck — it's a repeatable set of conditions you can document and force onto every underperforming door.